Hi, I’m Vanessa. I’m a designer, a researcher, and an all-around curious person.
I’m interested in products, branding, and spaces, but most importantly, I’m interested in the people who use them.
With a background in Cognitive Science – an interdisciplinary study on the human brain and how we process the world around us – I love observing people’s quirky behaviors, picking up on small and silly habits, and trying to understand why people love what they love and do what they do.
I like to use these observations to inform my work, allowing me to design more empathetically and to shape a product or experience with the user in mind.
© 2011– VANESSA CHOI